Using a single colour looks confident and polished – and minimises waste
’m convinced that eyeshadow palettes are, if not dead, then at least off sick for the foreseeable. I was sad when the parent company of the Morphe makeup brand filed for bankruptcy this year, but not wholly surprised.
A recent visit to a New York Sephora store confirmed it – shelves were no longer stacked with palettes, rainbow colours and huge arrays of brushes and applicators, but with low-effort, multi-use products in a relatively minimalist shade spectrum.
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