Stop the world, we want to get off...
Patent filings often offer a tantalising glimpse at what weird and wonderful inventions tech brands have up their sleeves. Whether or not they'll ever come to fruition hardly matters – it's just fun to know that Apple is working on teeth-powered AirPods or Sony wants to make controllers with collapsible joy joysticks. But it turns the latter brand has also filed one of the most dystopian patents we've seen.
The 2009 patent, which has recently resurfaced on social media, describes a form of advertising that we hope never, ever becomes the norm. In it, TV viewers are only able to skip an advert by shouting the name of the brand. Yep, crying 'McDonald's!' is the only way to make the Big Mac disappear.
dug out through some impressive sleuthing. They explain,"Based on the description and images, this patent is about interactive and actionable commercials. You could play games within them or even order products. In one illustration, the system shows a TV connected to both a"Media Streaming Computer" and PlayStation .
Thankfully, this one has thus fair remained on the pile of patents that haven't made it. But that hasn't stopped Twitter responding with horror when the image reappeared this week ."This is very Black Mirror of them," one user comments, while another adds,"I'm at a loss for words." And this isn't even the first time Sony has creeped us out with it's advertising ideas this week. A few days ago, its
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