Tween Skincare, Do We Really Know How Much Influence Online Influencers Have?

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Tween Skincare, Do We Really Know How Much Influence Online Influencers Have?
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With tweens and teens increasingly immersed in all-things skincare, we teamed up with No7 Beauty Company and Dermatologist Dr. Emma Wedgeworth to create a video guide to tween skincare.

Social media is prevalent in all our lives, especially that of our children. There are a myriad of platforms out there vying for our kid’s attention. By the time your tween hits high school, they most likely have a phone and access to a laptop. And it is certain they are consuming influencer content.

We can all remember hitting those early teen years; our bodies and skin changed, and our self-esteem suddenly rested more heavily on how we felt we looked. Hormones took over. Our children are experiencing these changes just as we did, but in a very different world. The study found that one in ten parents said they felt unconfident in giving basic skincare advice and product guidance to their tweens. * And over a third of parents reported that their teens had bought a skincare product from a social media influencer that has aggravated their skin or was unsuitable for their skin. *

In this brilliant ten-minute video , Grazia Head of Beauty Joely Walker and dermatologist Dr. Emma Wedgeworth discuss tween skin care, how misinformation online is affecting teens, and take a look at how best to approach skincare.

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