Senna has inspired an entire generation of drivers, not least both Schumacher and Hamilton, to pursue four-wheel greatness, while his charity to this day continues to change the lives of the less fortunate in Brazil
. The Ayrton Senna Foundation works with more than 50,000 Brazilian kids, putting them through an education in return for free sport – the Brazilian dream for every aspiring Pele, Marta or Senna. Every penny that is made from selling the Senna name through merchandising goes to these children, and will continue to do so come the 30th, 40th and 50th anniversaries of his death.
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