Elon Musk's decision-making over Twitter ticks has been messy to say the least, leading to a spate of embarrassing celebrity impersonations, the introduction of multiple coloured checkmarks, and a petty spat with The New York Times.
Celebrities, sports stars and journalists are among those set to be impacted by today's cull.
The likes of NBA icon LeBron James and the Associated Press have said they will not pay to keep their ticks. So too did The New York Times, one of Musk's most despised media outlets, prompting him to remove it early.
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