British supermarkets revive battle over prices amid cost of living crisis
Two Lidl adverts claiming shoppers could make big savings compared withThe advertising watchdog said it was banning the ads, one of which claimed it was possible to save more than 35% and another 30% compared withIt said it did not consider that the ads, which ran in Scotland, made it “sufficiently clear” that the savings related only to the specific selection of products shown.
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