Two of the Most Respected Luxury Watch Databases Are Merging

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Two of the Most Respected Luxury Watch Databases Are Merging
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The two analytic services have joined forces, offering serious watch collectors market analysis built from historical and real-time data.

‘s IT developers walked me through their website last summer, my skepticism about yet another tech company drawn to the alluring world of watches melted away as I witnessed AI-assisted algorithms crunch decades of watch-sale data into legible and useful graphs and charts. On Monday of this week, EveryWatch announced its acquisition of WatchAuctionHQ.

This merger seems inevitable. The two platforms were essentially attempting to provide the same service, and as a merged entity the services should improve for collectors—provided, that is, the collecting community can trust EveryWatch.com to crunch data meaningfully andThere doesn’t appear to be any reason not to trust these firms. EveryWatch claims that its AI-assisted data analysis tools even prevent unwarranted inflations and depreciations by eliminating anomalous sales results.

WatchAuctionHQ was founded by Marc Montagne, a former PayPal tribe member who left tech to pursue his horological passions—a trend in these ciricles. In his revised career, Montagne helped to bring Jaeger-LeCoultre and Vacheron Constantin to the world of online sales—a move that the ever-conservative Swiss firms made amusingly late in the 2010s under the presumed assumption that no one would spend big money on a watch they’d never handled in person.

We will watch closely to see how this merger shapes up, and we will offer up a primer on using EveryWatch.com’s powerful tools soon, as well.Allen is Robb Report's digital watch editor. His writing and photography have appeared in Fortune, Hodinkee, WatchTime, International Watch and many others.

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