Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at T3.
Typography design plays a a key role in a designer's skill set. The typeface you choose and how it works with your layout, grid, colour scheme and more can make or break a design. Typography often carries the weight of a message, and getting it right contributes to the message being communicate successfully.
Like many areas, the field of typography design is absolutely packed with jargon. There's terminology for everything from the correct names for the different parts of letterforms to terms related to their arrangement within a design. This can sometimes make it seem rather arcane to outsiders, so we've put together this guide to translate things into plain English, both for newcomers and for more experienced designers who might want a refresher.
The height of each character is known as its 'x-height' . When pairing different typefaces, it's usually wise to pair those that share a similar x-height. The width of each character is known as the 'set width'. This spans the body of the letter, plus the space that acts as a buffer between one letterform and the next.
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