U.K. sustainable fashion and home brand Toast is opening its first store in the U.S. in Brooklyn. See all of the details here.
“This enables us to actually act in North America in the way we do in the U.K. and stop people in their path in a busy day — slow us all down a little bit and have a joyous moment even if they’re not Toast customers,” said Suzie de Rohan Willner, the chief executive officer of Toast. “It’s a beautiful thing to see something different in a window and it doesn’t need to be a garment. It may be a work of art. It may be a beautiful bedspread. It could be just some gorgeous plants.
Coinciding with the U.S. store, Toast is hiring its first head of brand for North America, Renda Mansour, who previously worked at ABC Home for a decade. The store aims to serve as a community hub similar to the U.K. locations. The brand will regularly host events and workshops, like basket weaving and sculpture making.
Toast’s Brooklyn store will showcase the brand’s New Makers program, which it launched six years ago. The program allows craftspeople from across the globe to apply to have their products sold through Toast’s store and website, as well as receive guidance and mentorship from the brand. According to de Rohan Willner, the 2024 New Makers program received more applicants from the U.S. than ever before.
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