Ubisoft CEO Yves Guillemot has said the publisher failed to heed Nintendo’s advice by launching Mario + Rabbids: Sparks of Hope too soon, instead of holding out and releasing it for the company’s next console
“Despite excellent ratings and players’ reception as well as an ambitious marketing plan, we were surprised by Mario + Rabbids: Sparks of Hope underperformance in the final weeks of 2022 and early January,”While Guillemot said the “the market is suffering a little bit with the inflation situation,” he told GI.biz the company should have been more patient with Sparks of Hope’s release.
“I think it was a different issue with Mario,” he said. “We had already released a Mario Rabbids game [on Switch], so by doing another we had two similar experiences on one machine. On Nintendo, games like this never die. There are 25 Mario games on Switch. “Nintendo [has advised] that it’s better to do one iteration on each machine. We were a bit too early, we should have waited for [the next console].”
He added: “Because you could play a great game. And we think it will last for ten years, because we will update it for the new machine that will come in the future.” While there are exceptions, such as the Mario Galaxy games on Wii, Nintendo doesn’t generally release two entries in any one Mario series on the same console, so for example it usually has one Mario Kart or 3D Mario game per system.
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