The UCI Mountain Bike World Series will be exclusively available through Warner Bros. Discovery Sports (WBD) platforms in the UK, costing £30.99 per month. This marks a significant shift from free-to-view coverage previously offered by Red Bull TV and raises concerns about affordability and accessibility for cycling fans.
The landscape of cycling broadcasting is undergoing a significant transformation, with the UCI Mountain Bike World Series moving to a pay-for-view model. Previously accessible for free through platforms like Red Bull TV, the series will now be exclusively available through Warner Bros. Discovery Sports (WBD) platforms in the UK, including Eurosport and Discovery+. The monthly subscription fee for UK viewers is £30.99.
This shift marks a departure from the era of free-to-view coverage championed by Red Bull TV, which played a pivotal role in popularizing the sport. While GCN+ briefly provided a more affordable alternative, its demise at the end of 2023 paved the way for WBD's dominance in cycling broadcasting. The company has secured exclusive rights to major events, including the Tour de France, cementing its position as a major player in the cycling world.The move to a paid subscription model has sparked debate within the cycling community. Supporters argue that it allows for greater investment in production quality and event promotion, ultimately benefiting the sport. Critics, however, express concerns about affordability and accessibility, particularly for casual viewers and those with limited budgets. The long-term impact of this shift on viewership and the overall health of cycling remains to be seen
UCI Mountain Bike World Series Pay-Per-View Warner Bros. Discovery Sports Eurosport Accessibility Cycling Broadcasting
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