The execs who steered the UFC from freak show to billion-dollar property are trying the same with a new skateboarding league – by partnering with the go-to streaming site of the right
Championship Tour made a thrilling return last month in Chicago. The event showcased some of the world’s best skateboaders, including Brazilian Olympic silver medalists Kelvin Hoefler and Rayssa Leal, both of whom captured titles to kick off the 2023 season.
Thrill One marked the latest strategic acquisition for Fertitta, who is best known for having helped transform the UFC from an ostracized freak show dubbed “human cockfighting” into a multibillion-dollar property. The casino tycoon, who spent a$300m with his co-investors to buy Thrill One in July 2022, plans to use the “UFC playbook” to grow the company.
Apart from utilizing tried-and-tested tactics, Thrill One has also reached agreements to stream its events on Rumble, an online video platform popular among the American right and far-right users. Rumble also hosts Truth Social, the social media platform launched in 2022 byUFC president Dana White, co-over of Thrill One Sports & Entertainment group, spoke on Donald Trump’s behalf at the past two Republican National Conventions.
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