UK publishers losing digital ad revenue due to content 'blacklists'

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UK publishers losing digital ad revenue due to content 'blacklists'
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  • 📰 The Guardian
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Technology to stop ads running in stories about terrorism, for example, is blocking them from ‘safe’ stories too

UK newspaper and magazine publishers lost almost £170m in digital revenue last year as technology designed to stop advertisements from appearing next to hard-hitting content, such as shootings and terrorism, also inadvertently blocked them from appearing in some of the most popular stories of the year.

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