Retail sales volumes, which measure the quantity bought, decreased by 0.7% in October, the Office for National Statistics said.
British retailers saw sales fall last month on the back of uncertainty before the autumn Budget, according to official figures.
ONS senior statistician Hannah Finselbach said: “Retail sales fell back in October following three months of growth. The figures showed that sales volumes across all non-food stores fell by 1.4%, swinging back lower after 2.3% growth in the previous month.
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