Shopper numbers across Britain in December rose 5.8 percent from November and were up 9.9 percent compared to 2021 despite the impact of the cost-of-living crisis and national rail strikes, research company Springboard said on Thursday. | Reuters
People go shopping, during the traditional Boxing Day sales in London, Britain, Dec 26, 2022. REUTERS/Maja Smiejkowska/File photo
LONDON – Shopper numbers across Britain in December rose 5.8 percent from November and were up 9.9 percent compared to 2021 despite the impact of the cost-of-living crisis and national rail strikes, research company Springboard said on Thursday. It said the gap to pre-pandemic levels also narrowed, with December shopper numbers, or footfall, 10.9 percent below 2019 levels compared to a 11.4-percent gap in November.Christmas updates published so far from discount supermarket Aldi UK and market researcher Kantar have shown non-discretionary spending held up in December, but Springboard warned 2023 could prove more challenging.
“It is indisputable that the strain on household budgets due to the cost-of-living crisis is likely to begin to tell in January, and that the first quarter of 2023 will be challenging for retail,” Diane Wehrle, the researcher’s marketing and insights director said.
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