Six of the UK’s most popular TikTok content creators all moved in together before the UK lockdown on 23 March
The Fanbytes team had been planning this project since the beginning of the year."I had a frank conversation with our influencers," says Timothy Armoo, boss of Fanbytes,"and every single one of them was still keen on making it happen".
A company spokesman described it as"a precautionary measure due to Covid-19". The housemates continued to post remotely. Armoo had already worked with Public Health England's Rise Above project - creating a keepy-uppy football challenge on TikTok to combat anti-social behaviour - so he was well-positioned to bring the collective on board with the project.Overall, Armoo thinks the gamble of going ahead with the house, despite coronavirus, has paid off.
He believes it is a good time for influencers to grow their following, but not necessarily to pick up new sponsorship deals.
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