New 10-year strategy will emphasise ‘how we win’ as well as medal count, with the aim of hosting events including the Ryder Cup
“We have three core ambitions over the next decade,” said Munday. “The first is to keep winning. The second is to grow a thriving sporting system. And the third is to inspire positive change. It’s very clear that the public wants us to keep the medals coming and there is no bigger stage than the Olympics and Paralympics. But how we win is as important as what we win.”
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