Half of UK homes now subscribe to TV streaming services
The research also found that two in five adults now consider online video services to be their main way of watching TV and film.
The UK's public service broadcasters - BBC, ITV, Channel 4, Channel 5 and S4C - showed more than 100 times more original, homegrown shows than overseas streaming platforms. "Our research shows that viewers really value their brilliant UK programmes which the streaming giants struggle to match… viewers tell us that they really love this content as it reflects their lives...and so one concern is that we will see less of that content on our screens unless we look to sustain that and the benefits of it in the future."
Olivia Turner, a mother, told Sky News she"worries" that watching content online makes it harder for her to control her children's viewing habits.
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