There\u2019s something dark and mysterious brewing in the heart of Rolls-Royce. Since 2016, the company has thrown its traditional caution and reserve to the wind and incorporated what it calls \u2018Black Badge\u2019 models into its range. While almost all luxury manufacturers have a special designation or division for boosted, highly...
is the most advanced Rolls on the market, pitched at customers who are more likely to want to drive themselves and tend to be a bit younger than the company’s traditional customer pool.
Black Badge models now make up just over a quarter of the company’s annual sales, providing an interesting case study for luxury retail psychologists. Perhaps 27 per cent of Rolls-Royce customers aspire to this kind of neo-Mephistophelian,Like many very expensive things, Black Badge is only really communicated to those in the know, for this is a very minimal take on maximalism. The colours available tone down the car’s exterior treatment by minimising the brightwork.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Who are all Queen Elizabeth's great-grandchildren?Her Majesty has got one big royal brood going on...
Read more »
Beautiful Things to Buy This NovemberFrom Tekla’s ultra-chic new homeware collection to vintage fashion at MACHINE-A, a curation of the very best shopping this month has to offer
Read more »
What are the cast of Orange Is The New Black doing now?The series was released way back in 2013
Read more »
Once a global conservation success story, New Zealand’s black robin in trouble againDown to just one breeding pair 40 years ago, the bird bounced back after extraordinary efforts – now its survival is again under threat
Read more »
Alaska Alaska and Limbo Accra on supporting Black-on-Black design and moreIn our ongoing profile series with Ghanaian spatial design studio Limbo Accra, we meet its rich network of collaborators. Here, Alaska Alaska studio director Tawanda Chiweshe discusses how to em...
Read more »
BT is right to ignore distractions and get on with digging for Britain | Nils PratleyShareholders will be reassured by group’s decision to roll out full-fibre broadband alone
Read more »