Under Armour sustainability executive Michael Levine spoke to the brand's efforts to collaborate with outside stakeholders and share solutions.
There’s an indisputable need for “radical cooperation” across the fashion sector when it comes to advancing sustainable products and practices and mitigating the industry’s issues with waste, Sourcing Journal editor in chief Pete Sadera said in a conversation withThe Baltimore-based athleticwear brand is living by that mantra, according to Levine.
Creating the infrastructure to support circularity will require collaborative work with other industry stakeholders, from recyclers and innovators to other brands. “What gets measured gets managed,” Levine said, noting that Under Armour worked with leading textile testing equipment manufacturer James Heal, research and testing firm theto develop the methodology. “This is an example of something that we did to try to get better, and we use it to develop fabrics and materials that shed less,” he added. “If you come home and your home is flooded, you can bail out the water, or you can turn off the tap. This is really an effort to turn off the tap.
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