On the eve of the Manchester derby United’s huge social media following means that, in data terms rather than on the field, there can be only one winner against City
A couple of weeks ago, at 8am New York time, Manchester United plc held its quarterly earnings call, in which senior board members talked through some of the club’s recent successes. For instance, the last week of January saw the club’s second-highest social media engagement ever, with more than 300,000 mentions of the new signing Bruno Fernandes on Twitter, and 38 million interactions in total.
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