A study looks at the 'safe haven' of online one-way relationships with celebrities and influencers.
Watching YouTube videos has cheered people up more than talking to casual friends, a new study has claimed.It found that 52% of people said they have a strong parasocial relationship and 36% said they felt close to a YouTuber.used to describe when someone thinks they have a friendship or bond with someone they have never met or spoken to face-to-face - most commonly between a celebrity and a fan.
She said: "If you were to speak to a colleague or chat to someone in your life then they can potentially judge you or comment or say something whereas I guess if you're just watching someone - that is not going to happen."We all have really busy lives but if you are craving connection - you can turn to your phone or your laptop and almost have that with someone.
Dr Lamarche said it was normal for so-called influencers to feel connected to their followers because the relationship could involve a lot of mutual respect and benevolence.
"But it could have a dangerous impact on their social lives when they prefer to sit at home on their own watching YouTube instead of going out."
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