Navid Ashroff is the CTO of TrueDialog, an award-winning SMS marketing platform. He has been coding since 1984. Read Navid Ashroff's full executive profile here.
To succeed in modern business, you must meet your customers where they are and quickly deliver recognizable value. From a communications standpoint, if you can’t connect with your audience in their preferred way, they’ll simply go to another brand that will.
To understand your SMS audience, start by thinking of all the potential and current customers you want to communicate with. Next, think of everyone inside your organization. Finally, think of all your channel partners.Putting The Benefits Of SMS Into ActionAs you move down the funnel, you can send reminders, real-time updates, exclusive offers and an array of other content designed to nurture prospects toward the line of sale.
You can easily take this type of rapid engagement to the next level. For example, a sports team can text its fans asking them to vote on the uniform players will wear at the next game. Engagement soars when customers can take an active role in the brands they support.
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