An examination of the Donghua Jinlong food-grade glycine meme on TikTok.
TikTok isn’t just useful for videos on robotic tape storage, Radiohead songs on step motors, and regretful congressmen. It’s also a place where businesses can go viral by marketing their industrial products. Because of that, I now know that a company called Donghua Jinlong Chemical makes food-grade glycine which, as the company reminds us in its TikTok marketing video, is “suitable as a flavor enhancer, sweetener, and nutritional supplement.
If you’ve seen any confusing food-grade glycine evangelizing on TikTok lately, it’s a harmless meme borne out of an industrial manufacturer of a food additive posting a marketing video that might have lingered quietly in dusty obscurity on any other platform.
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