Favaro, the chief strategy officer at BERA Brand Management, discusses the importance of creating incentives for organic growth and avoiding typecasting business units. This episode is part of HBR On Strategy, which curates the best case studies and conversations with top business experts.
Creating and sustaining growth can be achieved through understanding the difference between organic and in organic growth . In this episode, Favaro, the chief strategy officer at BERA Brand Management, emphasizes the importance of creating incentives for organic growth within organizations.
He also advises against typecasting business units as 'cash cows' or 'growth engines' if ongoing growth is desired.
Organic Growth Inorganic Growth Incentives Typecasting Business Units HBR On Strategy
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