Here's why everyone's laughing at the new Aston Villa crest. newlogo
Ah, sports team logo updates. They can cause more debate, controversy and ridicule than a team's performance on the pitch. Football clubs have learned the hard way that imposing a new design without consulting fans can be major own-goal, but a more democratic approach isn't guaranteed to result in a win either.
There are several reasons a football club might want to update its logo design. Sometimes its to modernise or make the logo easier to apply in contemporary uses, such as in app icons. The more cynical might even claim it's to sell new merchandise. But to look more like one of club's main rivals normally isn't one of the reasons.
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