Unrealized potential in medical tourism - BusinessMirror

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Unrealized potential in medical tourism - BusinessMirror
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Filipino healthcare professionals have long been recognized for their capabilities and professionalism, and the outstanding quality of care they provide their patients. Know more:

Mr. Juergen Steinmetz, chairman of the World Tourism Network, experienced firsthand how it was to receive medical treatment here in the Philippines. Last April, Mr. Steinmetz was in Manila as a delegate of the World Travel and Tourism Council global summit. During his visit, he contracted a rare skin disease and sought treatment at the Makati Medical Center.

The same question has also crossed my mind several times, particularly on how we are missing out in terms of opportunities from medical tourism. I am a firm believer that Filipino doctors, nurses and other healthcare professionals are among the best in the world. Patients with all sorts of ailments can avail themselves of the best treatments and at a cost that is relatively lower than what similar facilities outside of the country are charging.

According to the Medical Tourism Association, around 14 million people travel outside of their countries for medical care every year. One research suggests that the global anti-aging market alone is already valued at $60.42 billion as of 2021. This is expected to double in growth by 2030. One of the fast growing segments of medical tourism is cosmetic treatment, a specialized field that includes body fat reduction, skin rejuvenation, anti-aging and other procedures that people avail of to improve their appearance, self-esteem and self-confidence. I recently spoke at the 10th Annual Convention of the Philippine Academy of Aesthetic and Age-Management Medicine Inc. and I was made aware of the wide range of specializations of its physician members.

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