California court rules in favour of Guenther Steiner in trademark dispute with Haas Automation over his first book
A United States judge has dismissed the trademark infringement case made by Haas Automation against its former Formula 1 team principal Guenther Steiner. In May, the Haas F1 team's parent company Haas Automation sued Steiner for alleged trademark infringements in his Surviving to Drive autobiography, claiming that Steiner used Haas branding and trademarks in his book without permission or consent from the company.
Gunther Steiner Photo by: JEP / Motorsport Images 'Here, there is no explicit indication, overt claim, or explicit misstatement that the 'source of the work' is Haas Automation. 'While there’s an argument the photo on the cover implicitly suggests endorsement or sponsorship, there is no explicitly misleading statement or suggestion by way of the Haas marks. 'Accordingly, defendants’ use here of the Haas marks is protected under Rogers. Defendants’ motion is therefore granted.
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