The proposed remedies by the US Justice Department to tackle Google's dominance in search services and search text advertising markets need a second look. They should address broader platform issues and consider their impact on Google's other contentious business areas. Critics argue that the current proposals may cause collateral damage and allow competitors to continue questionable practices.
The US Justice Department 's proposed remedies to address Google 's monopoly control of the search services and search text advertising markets should be reconsidered in light of the broader problems with technology platforms .should also be evaluated for how they will affect other aspects of Google 's business that face unresolved legal challenges, like the government's ad tech antitrust case.
If Chrome were to be sold to a private equity group, it is highly likely they would prioritize cost-cutting measures,"The primary concern of OWA is that the vast majority of research and development supporting the web platform currently takes place within the Chromium project, driven predominantly by Google engineers.
"Despite its relatively small market share, Mozilla plays a crucial role in contributing to the health and diversity of the web ecosystem," said Moore."A sudden loss of its primary revenue source would leave it without a viable alternative, threatening its ability to continue its vital work." But limiting Google's ability to extract monopoly revenue will have less impact if competitors like Apple and Microsoft, which are also facing potential antitrust scrutiny, can keep doing business as usual. A Google-focused remedy will just tilt the playing field in a different direction.
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US Department of Justice reportedly recommends that Google be forced to sell Chrome, and boy does Google not like that: 'The government putting its thumb on the scale'Rich is a games journalist with 15 years' experience, beginning his career on Edge magazine before working for a wide range of outlets, including Ars Technica, Eurogamer, GamesRadar+, Gamespot, the Guardian, IGN, the New Statesman, Polygon, and Vice. He was the editor of Kotaku UK, the UK arm of Kotaku, for three years before joining PC Gamer.
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