I am a writer, journalist, professor, systems modeler, computational, AI, and digital health expert, medical doctor, avocado-eater, and entrepreneur, not always in that order.
I am a writer, journalist, professor, systems modeler, computational and digital health expert, avocado-eater, and entrepreneur, not always in that order.The Covid-19 pandemic served up a silver-lining-to-a-dark-cloud opportunity for tennis to grow. From 2019 to 2023, the percentage of the U.S. population playing tennis at least once in the course of a year bounced up from 5.8% up to 7.7%,.
This goal is “sufficiently audacious” because the U.S. can’t expect the same growth rates that have occurred in recent years to hold for the next decade without doing more. The biggest jumps in tennis participation occurred in 2020 , 2021 and 2022 . As you recall, something was a little bit different in the year 2020, and it rhymed with the words “start of the Covid-19 pandemic.
To reach the 10% participation goal, Sherr doesn’t think that the USTA needs to focus as heavily as it has in the past on increasing awareness of what the USTA has called the healthiest sport in the world. Instead, he indicated that the focus should be on “Making sure that we can deliver better experiences to keep people in the game.” Of the people who pick up a racket and try tennis, not everyone will stick with the sport.
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