Will the Utes be moving away from Under Armour after joining the Big 12?
They say a picture is worth a thousand words. Well, in the case of Utah Athletics posting one of pop star Sabrina Carpenter in a Nike branded gear for the school, it might be more. While it was subtle, the impact could be significant for the Utes future.
Utah has been associated with Under Armour since they were in the Mountain West Conference and have been loyal to the brand through it all. However, with the school officially joining the Big 12 next month, it might be time for a change.For the University of Utah, aligning with Nike would bring an enhanced level of exposure and quality in athletic gear for its sports teams.
Given the longstanding relationship with Under Armour, the recent post featuring Carpenter in Nike apparel has generated significant buzz among fans and observers. Some people have expressed dissatisfaction with the Utes football uniforms in recent years, and are speculating about the potential for a new sponsorship deal with Nike. The clear Nike swoosh in the post has led to questions and rumors about the future in Salt Lake City.
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