The new executive director of the Utah Pride Center discusses the nonprofit's financial situation and plans for the 2024 festival.
Utah Pride Festival will spotlight local talent and ‘community,’ after overspending last year, leader says New executive director of the Utah Pride Center Chad Call speaks to media at the center’s offices in Salt Lake City, Wednesday, May 1, 2024.After spending more than it earned last year, the Utah Pride Festival will be a scaled-back event in 2024, focusing on Utah talent, local LGBTQ+ groups and a theme of “community,” the new director of the Utah Pride Center said.
New executive director of the Utah Pride Center Chad Call speaks to media at the center’s offices in Salt Lake City, Wednesday, May 1, 2024. “One of the largest scale-backs is in our staging and production,” Call said. Though he couldn’t give exact figures, Call said the center spent around $500,000 on production — including talent, lights, a sound system and related items — in 2023. This year, he said, the figure has been cut by about 80%.
A new feature at this year’s festival, he said, is Rainbow Alley, “a space where all of our local Pride festival organizations in Utah are invited to come together and share their stories and promote their events” — at no cost.pulled The large rainbow flag that takes up the rear of the Utah Pride Parade is carried in Salt Lake City on Sunday, June 4, 2023.
On Sunday, June 2, the Utah Pride Parade is set to start at 10 a.m., on a route through downtown. Call said the parade is expected to feature 16,000 participants, and he hopes to draw nearly 100,000 spectators. The festival then concludes that Sunday at Washington Square Park, from noon to 7 p.m. The center is working to remain relevant, he said, by working with other LGBTQ+ organizations. “We recognize that there’s great work being done in the community by other organizations,” he said. “We want to support those organizations. We want to partner with them.”
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