UW star basketball player is living her dream, looking toward the future

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UW star basketball player is living her dream, looking toward the future
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UW basketball guard Jayda Noble earns money through NIL with her partnership with JBL headphones.

Angel Reese and Caitlin Clark are two of the most popular student-athletes in the country, and are earning some very big endorsement deals. Their recognition is paving the way for other female athletes to earn money for their name, image and likeness , creating an opportunity for college athletes to endorse big-name products and earn some cash before making it to the pros.“I met the girls , and the girls just did it for me,” Noble said.

“Music just inspires me, as an artist and on the basketball court,” Noble said. “I’m sure other athletes can attest to that as well. I just feel really grateful. Having this partnership with JBL has been really pivotal for me. Music helps me. It’s not only the music I listen to, but how I listen to it.”

Incoming freshman players ask her about what it’s like being an endorsed athlete, and she’s proud of the way they ask and their intentions.

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