Results fly in face of general ban on e-cigarette advertising and come as number of vape stores continues to increase
Promotion by vape shops and social media advertising are key ways young people are being exposed to the practice, a new study as found, as health experts sound alarm at the number of vape stores that continue to open throughout Australia.
Online, 31% of all respondents had seen vape ads on TikTok and Instagram, 25% had seen ads on Snapchat, 24% had viewed them on Facebook and one in five had seen ads on YouTube . “Young people are asking the question, ‘If it is so harmful, why can I get vapes everywhere, anytime?’” Maddox said.Our Australian afternoon update breaks down the key stories of the day, telling you what’s happening and why it matters“The communities I work with across the country are asking for and require further support to help minimise vaping harms, including exposure to the industry through these bricks and mortar stores,” he said.
The report also found that the vaping industry is increasingly using social media influencers, with Instagram home to more than 18,000 Australian “vaping influencer” profiles solely dedicated to promoting vaping.
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