The 'sinitiser' was placed outside fast-food restaurants and a butchers
Gaby and Jane, a recently-converted vegan and vegetarian, told Metro.co.uk: ‘We thought that if the government aren’t going to take the climate crisis seriously and the role that the consumption of meat plays in this, then we would have to get the general public to take notice.
‘We thought hand sanitising stations were perfect as it taps into a current every day behaviour and also doubles up as a metaphor to show that the responsibility of eating less meat is in everyone’s individual hands.’ They said they had filmed around 15 people getting ‘caught red handed’, with pictures showing the dispensers telling them about the environmental impact of their diets.
The pair added: ‘Not only were their hands left stained but their consciences too as they were hit with the hard-hitting fact that eating less meat could save up to 8 million lives by 2050.’To view this video please enable JavaScript, and consider upgrading to a web browser thatThe duo added that a woman wearing a yellow jacket had told them she was initially shocked and confused after dispensing the substance, before coming back to read the messages on the dispenser.
They said she told them: ‘I can’t say that I’ll never eat meat again but knowing that eating less of it could save 8 million lives in the future has really made me think about cutting down.’
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