'I think we're losing sight of the bigger picture. This is not about attacking people's choice... it's about understanding the science and the evidence'
But it wasn't always that way for the young man "raised in a very traditional meat-eating family" who knew nothing of the "very unusual concept" of "not eating animals" until he landed at university in London.
"I took more advantage of fresh produce, legumes and wholegrains and that really worked for me. But awareness was harder back then and it was much harder to get people to understand what veganism was, let alone why anyone would be vegan." "It's also a subject that is very deep ingrained within us which I suppose relates back to the cultures we were brought up in.
"It is such a shame that the science and evidence all roll into this sort of toxic and political binary and this is happening more and more with veganism now.
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