The tennis star revealed her Aqua x Venus Williams collection of fashionable and sporty items.
held court Thursday night at the opening of The Carousel @Bloomingdale’s: Game On, at the 59th Street flagship. A long line of adults and kids waited patiently to meet Williams, who signedWilliams spent a few minutes talking with WWD about the collaboration and the experience in designing Aqua x Venus Williams collection, which has both a fashion and athletic vibe.
“It was so much fun,” said Williams, who’s been a fan of Aqua, Bloomingdale’s private label collection, for years. “I remember when it started, and I remember being fascinated with it, the design, the accessibility and the quality. So fast forward all these years later and when I had this opportunity, I was jumping up and down because I’ve been buying the brand for so long,” said Williams, the seven Grand Slam singles titles winner.
Explaining the design process with Bloomingdale’s, Williams said it was interesting because they brought the same ideas to the initial meeting. “I had my boards and they had their boards, and sometimes we had the same inspiration picture. From the beginning, we were all on the same page. And we had that sense of trust,” she said.What she’s most excited about are the cashmere pieces. “I’ve never really crossed over into true ready-to-wear before. These are ready-to-wear pieces that are sporty.
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