David Beckham's shirtless teaser for his new Hugo Boss campaign sparked a frenzy among fans, prompting a playful warning from his wife Victoria.
David Beckham sent fans into a frenzy with a shirtless teaser for his new Hugo Boss campaign, showcasing his muscular physique and tattoos in a pair of Boss underwear. The former Manchester United footballer, 49, took to Instagram to announce, '9:30PM GMT tomorrow…,' raising anticipation for his upcoming collection with the men's clothing brand.
His wife, Victoria Beckham, 50, spotted the flurry of admiring comments and playfully shared the photo herself, captioning it, 'My boss,' with a heart emoji and winking face. Victoria's lighthearted warning seemed to resonate with fans, who expressed their gratitude for her willingness to share her husband with the world. Comments like 'Thank you for sharing him with us,' and 'Victoria has us. She’s a girl’s girl. She gets it. Thank you, from the bottom of all of our hearts,' flooded the post. Some even playfully acknowledged Victoria's longtime position as David's wife, stating, 'Goldenballs are back,' a reference to the iconic nickname she bestowed upon him during a 2001 Parkinson interview. David's return to the spotlight with Boss is part of a multi-year global partnership signed in May 2024. His first collection is expected to be the Boss One Bodywear line, with the campaign featuring a cinematic advert airing on platforms like Amazon Prime and Sky TV, as well as vending machines stocked with Boss products in key locations. Daniel Grieder, chief executive officer of Hugo Boss, expressed his excitement about the partnership, stating, 'David Beckham is an individual that is just known worldwide. Wherever you go, from America to Europe to Asia, young, old, men, women — everybody loves him.' He added that he was 'immediately convinced' by David's campaign concept and couldn't resist the opportunity to collaborate. This isn't David's only recent foray into advertising, as he also starred in a Super Bowl ad for Stella Artois, showcasing his acting talents
DAVID BECKHAM VICTORIA BECKHAM HUGO BOSS ADVERTISING CAMPAIGN NEW COLLECTION FANS INSTAGRAM
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