IT hardly mattered that Five Nights at Freddy’s was released simultaneously in theaters and on streaming this weekend. Fans flocked to movie theaters across the country to see the scary video game adaptation on the big screen, which made $78 million to top the North American box office, according to studio estimates on Sunday.
Universal Pictures bet on a day-and-date release on the weekend before Halloween, sending it to 3,675 theaters in the US and Canada, while also making it available for Peacock subscribers, the subscription streaming service owned by NBCUniversal. The movie also opened in 64 markets internationally, where it’s expected to gross $52.6 million, giving the film a $130.6 million global launch—the biggest of any horror released this year.
“Our marketing department continues to be one of the great superpowers we have at Universal,” he said. While the game’s fanbase was strong, and passionate, the movie took many years to make. Producer Jason Blum said in an interview with IGN earlier this year that he was made fun of for pursuing an adaptation. “Everyone said we could never get the movie done, including, by the way, internally in my company,” Blum said. They made the film with a reported $20 million production budget.
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