Australian label Viktoria & Woods turns 25 this year, and ready to make its Australia Fashion Week debut this month
Margie Woods might be the quietest woman in Australian fashion. Softly spoken and rarely seen in the media, Woods is as behind-the-scenes as it gets. But that may change next week, when she takes the traditional runway bow as her brand, Viktoria & Woods, makes its Australian Fashion Week debut.“We have slowly evolved as a brand,” says Woods. “It was the right time to reach a wider audience.” In recent years, the Melbourne brand has begun wholesaling internationally.
“Being in the store is very informative,” Woods says. “You learn so much about what is being picked up, what is missing from the collection.”“I was always looking for simple basics that would complement my wardrobe,” she says. “I’d look for something modern, made from a natural fibre like merino wool. But nothing had a contemporary expression to it.
The collection is a creative flex for her team, she says, and an acknowledgement that “clothing is about what looks good, not what side of the store it’s from”.Woods can’t divulge details of the show, which will be styled by industry veteran Karla Clarke, but says Australian style has come into its own in the quarter-century she’s been at the helm of Viktoria & Woods.
It marked the occasion with the Australian launch this month of Queen of Silk, a heady scent weaving Chinese osmanthus, tuberose and passionfruit with Javanese patchouli and vanilla, and the dry woods of cedar and agar. Australian designer Michael Lo Sordo was chosen to create a dress inspired by the scent, and it will be debuted at his runway show on Tuesday.
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