Virginia law allows state's colleges, universities to directly pay athletes through NIL deals

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Virginia law allows state's colleges, universities to directly pay athletes through NIL deals
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Virginia's governor signed a law Thursday that allows the state's colleges and universities to directly pay athletes through name, image and likeness deals.

RICHMONDv— Virginia Gov. Glenn Youngkin signed measure into law Thursday that allows state colleges and universities to directly pay their athletes through name, image and likeness compensation deals, a measure believed to be the first of its kind.

“The Virginia decision — by the lawmakers there and the governor to sign it — I think really kickstarts it and puts it right at all of our doorsteps,” Manuel said in an interview with The Associated Press. Earlier this week, the NCAA moved forward on legislation that would allow its 1,100 member schools to be more actively involved in securing sponsorship and endorsement deals for their athletes, including facilitating opportunities between third parties and athletes.

In December, when NCAA President Charlie Baker proposed a new subdivision of Division I athletics, he said all D-I schools should attempt to bring most NIL activities in-house and consider joint licensing deals with their athletes that would allow schools to pay the athletes.

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