Waitrose to sell potato milk as demand for plant-based options grows

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Waitrose to sell potato milk as demand for plant-based options grows
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  • 📰 The Guardian
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Supermarket’s latest addition tipped to challenge dominance of oat, almond and soy alt-milks

Alice Shrubsall, the supermarket’s alternative milk buyer, said more people were incorporating plant-based milks in their diet, whether that involved a “splash of oat milk in their morning coffee or a coconut milk hot chocolate in the afternoon”. In response to the growing interest being shown by consumers, she said the retailer was planning to expand its alt-milk range to include potato milk.which is owned by the startup Veg of Lund.

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