The popular crisp brand, Walkers, is adding a surprising claim to packs of its healthier crisps and snacks: 0.0% alcohol. This may seem unnecessary, but Walkers is doing it to be clear that these products are not made with any alcohol.
It’s the first month of a new year, so when you head to the supermarket you know you’ll be bombarded with promotions to help you eat better. But one place you might not expect to see this sort of messaging is in the crisp aisle, however you might notice a bizarre change being made to certain packets of your favourites over the next few weeks. That’s because Walkers has added a special claim to packs of its better-for-you crisps and snacks, which highlights that they contain 0.
0% alcohol – just in case you weren’t already aware they aren’t made with any booze. This will feature on packets of Walkers Baked crisps, Walkers Less Salt, Snack a Jacks, Pop Works and SunBite
Walkers Crisps Snacks Alcohol Food Industry
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