Walmart's recent rebranding effort focused on subtle logo tweaks and a new typeface, complemented by charming illustrations from five different artists. The illustrations, featuring animated brand icons, everyday products, and scenes of people interacting with Walmart, add a personal touch and brighten up the stores.
The recent refresh of US superstore Walmart 's branding got people talking. The word 'refresh' is operative here. This wasn't a splashy new logo or big sweeping changes from agency JKR, it was more subtle logo tweaks and a new typeface. We called it the". These add a personal touch to the brand refresh and really brighten up the stores when seen in-situ. In fact, I'd go as far to say that they're my favourite part of the new look.
Some are more detailed, like the above scene that shows two Walmart vans, shopping bags and I presume website, yet still doesn't feel like it's shoving the Walmart brand down your throat. The line feels carefully placed and I like the way the shadows are in light blue.
BRANDING ILLUSTRATION ANIMATION RETAIL WALMART
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Walmart's Minor Brand Refresh Sparks a Social Media FirestormWalmart's recent brand refresh, a subtle update to its logo, colors, and typography, has ignited a wave of reactions on social media. While some have mocked the changes as insignificant and overpriced, design professionals have praised the refresh for its effectiveness in modernizing the brand without alienating its core audience.
Read more »
Walmart's bold new branding is the definition of a glow upGeorgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology.
Read more »
Heal's Discount Outdoor Lamp for Spring RefreshHeal's is offering a discount on its Orion Portable LED Outdoor Table Lamp, making it a stylish and practical addition to any garden. The lamp features a soft glow, dimmable function, and long battery life, perfect for alfresco dining or relaxing evenings. The sale also includes discounted cushions and kitchenware that can be used outdoors.
Read more »
Heal's shoppers refresh their home and garden for under £100With garden season about to be in full-swing, now is the time to refresh your home and garden for having guests round
Read more »
AGON Pro AG276FK Review: 520Hz Refresh Rate Takes Gaming to the Next LevelThe AGON Pro AG276FK boasts an impressive 520Hz refresh rate, delivering ultra-smooth visuals for competitive gamers. While the Full HD resolution might disappoint some creatives, the monitor's fast response times, vibrant colors, and gamer-centric features make it a strong contender for esports enthusiasts.
Read more »
Dunelm's Top Blue Buys for Spring: Everything You Need to Refresh Your HomeSpring is just around the corner and Dunelm is serving up a bounty of blue hues to refresh your home. From towels and armchairs to cushions and rugs, explore Dunelm's top picks in this essential color trend.
Read more »