Land O'Lakes CEO Beth Ford says high grocery prices are a response to multiple market factors—largely the labor market.
slightly from their astronomical highs. But to hear Beth Ford, CEO of Land O’Lakes explain it, the devastating effects of the avian flu will mean that higher-than-average price tags on eggs are likely to be with us for a while.
Ford, in her fifth year as CEO, hails from Sioux City, Iowa. One of the perks of her job, she says, is visiting with farming families across the country. The outings help inform another of her passions: serving as an advocate for farmers and rural communities. “Their success is our success, she says. “It’s a virtuous partnership. It is fundamental to my business.”
Now interestingly, I had gone to Seattle, met with Satya [Nadella, Microsoft’s CEO]. I like him as a leader because he talks about tech as an enabler for other things. We talked about technology in these towns and we partnered on enabling technology. I said, we can put something on a silo to make sure that we are beaming this out so that we can get improved technology, not just on the farm but in the communities and their schools. We had that conversation and then suddenly the pandemic occurs.
You have to be an optimist to be a farmer. Too hot, too cold, too dry, global issues, volatility in commodities. And yet they love it. Our farmers were in crisis at that time. If you remember, there were trade issues, terrible weather… Very low commodity prices. Farmers were going through a period where they weren’t making any money. What has happened since then?
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