If you want to be a successful YouTube content creator, you must understand how the video streaming platform works. ✨ BrandRap
Editor’s note: This press release is sponsored by Smart and was handled by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the publishing of this piece.
Among the speakers who helped content creators maximize YouTube was Andrea Romualdez, Strategic Partner Manager from YouTube’s Creator and Artist Development team, who shared these five helpful tips:YouTube’s homepage—a top source of traffic to videos—ranks videos by performance and personalization. This means good content can easily be presented to users coming to the homepage, and your video can be among those.
One way to take advantage of this feature is to create a series of shorter videos, so that the viewer will always be watching your videos. This is because the suggested videos feature tends to offer videos from the same creator. As long as you have a lot of content on your channel, both the suggested videos and the ‘up next’ feature will likely play more of your content as the viewer keeps watching.