Blizzard doesn't want to repeat Shadowlands again.
World of Warcraft celebrates its 20th year in 2024, and the head of the franchise says there is one big thing the company could have done better: listen to its players.
"I think I'll talk about this with the lens of a large part of the journey as a player, and a recent journey as a very humble and lucky leader on this team," she said."I think we should have listened more to the player base." The strategy now is to use those social listening tools to hear what issues players are raising, then to use more sophisticated in-game analytics to figure out what the scope of problems truly are, she said.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Blizzard's World of Warcraft team has unionizedJon Bolding is a games writer and critic with an extensive background in strategy games. When he's not on his PC, he can be found playing every tabletop game under the sun.
Read more »
World of Warcraft: The War Within early access release time and release dateTyler has covered videogames and PC hardware for 15 years. He regularly spends time playing and reporting on games like Diablo 4, Elden Ring, Overwatch 2, and Final Fantasy 14. While his speciality is in action RPGs and MMOs, he's driven to cover all sorts of games whether they're broken, beautiful, or bizarre.
Read more »
World of Warcraft: The War Within leveling guideTips for preparing for WoW's latest expansion and getting to level 80.
Read more »
How to infuse the Lifeless Stone Ring in World of WarcraftSarah started as a freelance writer in 2018, writing for PCGamesN, TechRadar, GamingBible, Red Bull Gaming and more. In 2021, she was offered a full-time position on the PC Gamer team where she takes every possible opportunity to talk about World of Warcraft and Elden Ring.
Read more »
How the Radiant Echoes event works in World of WarcraftSarah started as a freelance writer in 2018, writing for PCGamesN, TechRadar, GamingBible, Red Bull Gaming and more. In 2021, she was offered a full-time position on the PC Gamer team where she takes every possible opportunity to talk about World of Warcraft and Elden Ring.
Read more »
'People are pro crabs': WoW's artists tested leg angles and other features before choosing crabs for its new arachnophobia modeBlizzard brought in experts to help decide what to replace all those spiders with.
Read more »