Shoppers buying milk at Tesco, Sainsbury's or Morrisons stores have been warned
Customers purchasing milk from Tesco , Sainsbury's or Morrisons could end up paying more depending on the location of their supermarket store.
Other items causing concern included Philadelphia soft cheese, which was 63 per cent more expensive at Morrisons Daily than at Morrisons' regular supermarkets, 26 per cent more at Tesco Express than Tesco, and 20 per cent more at Sainsbury's Local than larger Sainsbury's stores. Which? revealed concerning data about shopping habits and access to food, stating: "While many of us choose to use convenience stores for top-up shops and food on the go, others have no choice but to use them. Just under a fifth of convenience store shoppers say their nearest large supermarket is too far away, and nearly one in eight don't own a car. Others say online shopping isn't an option for them.
Responding to these insights, Which? added: "When we put our findings to Tesco, it said its Express stores are mainly in built-up areas where rents, rates and operating costs are higher, and the difference in prices of some products reflect these increased costs. It also said customers make different 'shopper journeys' at Express stores, so it tailors Clubcard offers to suit customer shopping habits.
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