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Currently on her world-beating ‘Eras’ tour, taking in 151 stadium gigs across five continents, Taylor Swift is further cementing her place in the cultural pantheon. She’s also consolidating her financial power.For Good Bad Billionaire, Simon Jack, BBC’s Business Editor, and journalist, author and podcaster Zing Tsjeng take a closer look at Swift’s mesmeric star quality, her irresistible rise to the top and how she has expanded her brand while maintaining her artistic integrity.
This wasn’t just a symbolic passing of the baton, but a milestone in Swift’s fortunes as – thanks to writing all her own songs – her net worth reached $4m.Swift ended the 2000s with her second album, Fearless. It spent 11 weeks at the top of the US Billboard chart and became the top-selling album of 2009.
In a leaked off-the-record moment, President Obama was heard to call West a “jackass” for this action. Though disconcerting at the time, Kanye’s hijacking helped to turbocharge Swift’s fame.Taylor Swift’s first true pop album, 1989 was released in 2014. So far she’s released four, and each one has made number one all over again. Many of her devoted fans – the Swifties – will now only listen to these versions.Last March, Swift started her Eras tour. Her 44-strong set lasts a staggering 3.5 hours, with over 150 stadium shows worldwide on the schedule. Tickets average around $250 each but have been sold for even higher prices on resale sites.
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