Gatorade has released a new advertisement prominently featuring Buffalo Bills quarterback Josh Allen.
Buffalo Bills quarterback Josh Allen is one of the faces of the contemporary NFL, an oft-marketed player who routinely cements his status among the league’s elite with his herculean on-field efforts and otherworldly play.
His talent hasn’t always been recognized, however, as the now-elite signal-caller’s road to superstardom was not an easy one to traverse. A lanky kid from a small farm town in northern California, Allen was not offered a single scholarship out of high school, prompting him to enroll at Reedley College after graduating from Firebaugh.
He kept his sights on playing collegiate football at the highest level while enrolled at a junior college, ultimately receiving scholarship offers from Wyoming and Eastern Michigan after a single season at Reedley. The Eagles ultimately pulled their offer, paving the way for Allen to head to Laramie and join the Cowboys’ quarterback room.
And his path to his current status has been celebrated in a new Gatorade advertisement, a 30-second clip produced as part of the company’s recently renewed “Is It In You?” campaign. The video primarily focuses on the thousands of emails Allen sent to college coaches around the country as he was searching for a program that was interested in him, ending with a short compilation of his professional highlights. You can watch the full ad below:.
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